Co-owner &
Designer
3 Birds is a West Los Angeles fast food restaurant where I handle all brand design and marketing. Built the full identity from scratch — logo, packaging, in-store materials, social media posts, digital ads, web banners, flyers, and event materials — all within consistent brand guidelines.
Beyond design, I run the full marketing operation: planning and launching seasonal food promotions, managing ad budgets across social platforms, coordinating Instagram influencer partnerships, and running A/B tests on ad creatives and copy to find what drives the most foot traffic. I track campaign performance weekly and adjust targeting, spend, and visuals based on the data.
As a co-owner on-site daily, I see firsthand how customers respond to every design and campaign decision. That direct feedback loop keeps me sharp — I learn fast what actually resonates with the local community and adapt quickly to match.
