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Poster
&
Print Ad
...
Posters and print ads are where I get to be the most direct — one image, one message, and a few seconds to make someone stop and look. I have designed across a wide range of formats, from small event flyers to large-format outdoor advertising, for clients in food, nonprofit, health, and retail industries.
The challenge I enjoy most is figuring out the hierarchy — what the eye hits first, second, and third — and making sure that journey tells the story fast. I work in Illustrator and Photoshop depending on the job, and I always design with the end format in mind, whether that is a printed poster on a wall, a digital ad on a screen, or both at the same time.
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